Elizabeth Keenan
Assistant Professor of Business Administration, Harvard Business School
Outside professional activities


Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year. Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing course in the MBA elective curriculum (EC) and previously taught the Marketing course in the MBA required curriculum (RC). She is affiliated with the Behavioral Insights Group at the Harvard Kennedy School’s Center for Public Leadership as well as with the Harvard University Center for the Environment. Professor Keenan’s research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmental sustainability. Her research has been published in Science, the Journal of Consumer Research, and Nature Climate Change, and it has been cited by media outlets including NPR, The Huffington Post, The Wall Street Journal, and U.S. News & World Report. Professor Keenan earned her PhD in marketing at the Rady School of Management at the University of California, San Diego; an MAS in marine biodiversity and conservation, also at UC San Diego; and a BS in biology at Loyola Marymount University. Prior to her doctoral studies, Professor Keenan spent ten years in nonprofit management and education at the Aquarium of the Pacific.

Outside professional activities

Outside Professional Activities

In the spirit of transparency and integrity, Salata Institute Faculty Associates disclose publicly their key professional activities outside of Harvard University. The activities disclosed below are for the most recent reporting period, as defined by University policy. Some of the activities may be paid, some may be unpaid, and others may be in exchange for expense reimbursement only.

Outside Professional Activities For Elizabeth Keenan
Outside Activities Information Pending

The Salata institute

The Salata Institute supports interdisciplinary research that leads to real-world action, including high-risk/high-reward projects by researchers already working in the climate area and new endeavors that make it easier for Harvard scholars, who have not worked on climate problems, to do so.