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How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences. The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate distinct approaches to climate storytelling. New Belgium used products and campaigns to engage consumers directly. Allbirds embedded sustainability into product design and customer experience. Microsoft focused internally, translating climate ambition into governance structures and decision-making processes. Taken together, these leaders highlight how climate communication can influence customers, employees, policymakers, and business leaders—and why storytelling remains an essential part of accelerating climate action.
Podcasts Repository
Fri, Sep 4, 2026

CleanLaw— DOJ’s Environment and Natural Resources Division, Past and Present

EELP Senior Attorney Erika Kranz speaks with Andy Mergen, Clinical Professor and Faculty Director of the Emmett Environmental Law and Policy Clinic, and Sommer Engels, Clinical Instructor with the Clinic. They take listeners behind the scenes at the U.S. Department of Justice to explain the role of its Environment and Natural Resources Division, or ENRD. Erika, Andy, and Sommer, all ENRD alumni, describe how DOJ and ENRD fit within the federal government, what ENRD litigators do, and what it’s like to represent federal agencies in court. They also discuss how ENRD works with — and sometimes has to push back on — its client agencies across the federal government. And they talk about recent shifts at the division — including new arguments made, reduced environmental enforcement, changed approaches to litigation and settlement, and a renaming of the division itself — and explain why those changes matter.
Podcasts Repository
Mon, Aug 24, 2026

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact. The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing.
Podcasts Repository
Thu, Aug 20, 2026

Good Power: How Climate Communication Can Accelerate the Energy Transition

Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to accelerate renewable energy adoption and counter misinformation. The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes. The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.
Podcasts Repository
Fri, Aug 7, 2026

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John explains how his team uses behavioral science, focus groups, large-scale experimentation, and data-driven messaging to shift public perception on climate and energy. The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate crisis” can backfire, and why trust, identity, and local relevance matter more than abstract global narratives. John also discusses the role of AI in reshaping marketing and the risks and opportunities it presents for climate communication.
Podcasts Repository
Fri, Aug 7, 2026

Covering Energy Policy from Europe: A Conversation with Lisa Friedman

As New York Times climate reporter Lisa Friedman moves to the UK to become the newspaper's London-based energy correspondent with responsibility for covering Europe and the Middle East., she speaks with host Robert Stavins to discuss the challenges of covering energy and climate policy during Trump 2.0 and the issues she expects to cover while based overseas.
Podcasts Repository
Fri, Jul 31, 2026

CleanLaw— Offshore Wind Development Under Trump: Legal Challenges and What's Next

EELP Executive Director Carrie Jenks talks with EELP Senior Attorney Erika Kranz about the Trump administration’s efforts to stop or delay offshore wind development. They discuss the industry’s complex permitting regulatory environment, the challenges the administration’s actions have faced in court, and what’s at stake for the future of clean energy.
Podcasts Repository
Fri, Jul 31, 2026
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Harvard simulation prepares cities for extreme heat

Extreme heat is the top weather-related killer in the United States. Leading researchers and public health experts from Harvard and beyond are offering a new simulation exercise to help city planners prepare for a changing climate. Led by Satchit Balsari, emergency physician and Associate Professor of global health and population at Harvard Medical School, the unique simulation uses archival news footage, collaborative breakouts, historical reviews, and didactic sessions to immerse participants in an extreme heat scenario. Participants learn from experts – and from each other's experiences.
Videos Repository
Thu, Jul 16, 2026
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The Energy-Climate Challenge | Lecture 10: International Trade and Climate Policy

In "The Energy-Climate Challenge," five Harvard Kennedy School professors explain the fundamentals of climate change, the role of our energy systems in causing it, and the policy and technology options for addressing it. This course focuses on the United States and China, the world's two largest carbon-emitting companies. In Lecture 10 of the series, Professor Joseph Aldy, Professor of the Practice of Public Policy, explains how carbon emissions are embedded in international trade, the risks stemming from differences in the climate policies of countries, and how to design policies to manage those risks.
Videos Repository
Mon, Jul 13, 2026
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The Energy-Climate Challenge | Lecture 9: Climate Finance

In "The Energy-Climate Challenge," five Harvard Kennedy School professors explain the fundamentals of climate change, the role of our energy systems in causing it, and the policy and technology options for addressing it. This course focuses on the United States and China, the world's two largest carbon-emitting countries. In Lecture 9 of the series, Professor Akash Deep, Senior Lecturer in Public Policy, explains what climate finance is, the challenges associated with mobilizing enough finance to address climate change impacts, and some innovative approaches to climate finance.
Videos Repository
Mon, Jul 13, 2026
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The Energy-Climate Challenge | Lecture 8: Extreme Weather

In "The Energy-Climate Challenge," five Harvard Kennedy School professors explain the fundamentals of climate change, the role of our energy systems in causing it, and the policy and technology options for addressing it. This course focuses on the United States and China, the world's two largest carbon-emitting countries. In Lecture 8 of the series, Professor Daniel Schrag, Sturgis Hooper Professor of Geology and Professor of Environmental Science and Engineering, explains how climate change affects temperatures and precipitation, contributing to extreme weather events such as hurricanes, wildfires, drought, heatwaves, and flooding.
Videos Repository
Mon, Jul 13, 2026
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The Energy-Climate Challenge | Lecture 7: Land Use, the Energy Transition, and Biofuels

In "The Energy-Climate Challenge," five Harvard Kennedy School professors explain the fundamentals of climate change, the role of our energy systems in causing it, and the policy and technology options for addressing it. This course focuses on the United States and China, the world's two largest carbon-emitting countries. In Lecture 7 of the series, Professor Daniel Schrag, Sturgis Hooper Professor of Geology and Professor of Environmental Science and Engineering, explains the challenges of land use for the energy transition - in particular, the challenge of balancing the need to expand forests for carbon sequestration with the need to expand land use for renewable energy and cultivating biofuel crops.
Videos Repository
Mon, Jul 13, 2026