Climate change makes the stakes higher: droughts, floods, and pollution intensify. But this is not a story of scarcity; it’s a call for action and investment. According to the World Bank, $7 trillion is needed by 2030 to meet global water infrastructure needs and reverse decades of underinvestment.

We are all part of the equation; industries produce for us, and our choices shape the system. We know industries can’t simply stop — the economy depends on them — but we also know we cannot produce without water. That’s why the solution lies in smarter production: the more we produce, the better we must manage and regenerate water. Let’s turn water from a hidden risk into a visible value- let's discuss this innovative formula with Alejandro Sturniolo.