Decarbonizing transportation may involve reduction in vehicle miles traveled, which may in turn involve mode shift from single occupancy vehicles to other modes of transportation. Existing models of mode choice often assume rational calculation, but choice of transportation mode happens in a social context, and there are moments in life when people seem more open to considering new options. This webinar uses insights from behavioral science insights into how, when, why, and where people consider and make choices to describe new, low-cost, impactful and behavior-oriented transportation interventions that support people in choosing the best transportation modes for their personal circumstances. The webinar’s main message is that life changes like forming a family, taking a new job, moving to a new place, and reconfiguring social networks create opportunities for mode shift where the transportation system makes mode shifts easy

Speakers:
Ben Clark, Ph.D., Associate Professor University of the West of England
Ling Jin, Ph.D., Research Scientist NREL Berkeley Lab
Shibeal O’Flaherty, Ph.D., Research Fellow, Harvard Kennedy School
Reuven Sussman, Ph.D., Adjunct Professor, University of Victoria (Canada)
Moderated by Jason Beckfield, Ph.D., Harvard University Department of Sociology