Joana Choumali: Languages of West African Marketplaces
This exhibition showcases 12 life-size hand-quilted and embroidered portraits of laborers in the marketplaces of Côte d’Ivoire (the Ivory Coast) and Ghana, where secondhand clothing discarded by the United States and Europe plays a central role in the economy of goods. Choumali (b. 1974) has made her birthplace of Abidjan, Côte d’Ivoire, where she continues to live and work, a central subject of her photographic practice. There she encountered the prevalence of bold English-language slogans on T-shirts worn by many of the laborers in the markets; she became intrigued by the dissonance between these designs and the lives of the individuals wearing them. The portrait series, called “Yougou-Yougou” (a Malinké phrase for secondhand clothing), reveals the diversity of languages, economies, and people found in regional marketplaces and underscores the impacts of the international circulation of excess consumer goods.

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