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Deploying Plug & Charge technology can speed EV adoption

Leveraging input from stakeholders across the EV ecosystem, a team of Harvard and MIT researchers recommends how to speed deployment of new charging technology to rapidly expand the EV market.
Mar 6, 2025

Accelerating deployment of new Plug & Charge technology will speed EV adoption and more rapidly expand the EV market.

Charging is a documented pain point holding back EV sales. Plug & Charge makes initiating a charging session even easier than buying gasoline–simply plug the charging cord into the vehicle and charging begins. Plug & Charge also increases the reliability of public charging: It raises the odds of a successful charge, speeds the process, and reduces driver frustration around both unsuccessful charge attempts and the need for multiple charging provider apps. An automatic payment is built into the system.

Based on input from a diverse group of DC fast-charging stakeholders, the Salata Institute and MIT CEEPR developed this set of recommendations to accelerate deployment of Plug & Charge at EV charging stations.