Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?
How can companies make sustainability information useful to consumers at the moment they make a purchase?
Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge Friendly, Amazon’s sustainable shopping program. They explain how Amazon uses third-party certifications to identify products with sustainability attributes, how the company evaluates which certifications qualify, and how it translates complex standards into information consumers can quickly understand.
Fri, Sep 25, 2026