The New Behavioral Science of Mode Choice
The Climate Action Accelerator at the Salata Institute presents: The New Behavioral Science of Mode Choice. This webinar uses insights from behavioral science insights into how, when, why, and where people consider and make choices to describe new, low-cost, impactful and behavior-oriented transportation interventions that support people in choosing the best transportation modes for their personal circumstances. The webinar’s main message is that life changes like forming a family, taking a new job, moving to a new place, and reconfiguring social networks create opportunities for mode shift where the transportation system makes mode shifts easy
Mon, Sep 29, 2025